Baronía Packaging and Brand Design
As one of the largest producers of pasta in the world, Baronia needs no introduction. On the same token, the market size of this signature Italian classic product is overwhelming. Hence, repositioning the iconic “Heros” product-concept of the company, which was no humble task.
3D Explorative Development
Nordic Hug Packaging and Branding
Nordic Hug are developing products that are specially formulated for touch screen and are based on a natural Nordic solution. PACKLAB is working in close partnership with Nordic Hug as a design ventures partner where they taken responsibility for all branding and NPD projects.
Tone of Voice
2D / 3D Packaging Design
Pakkasmarja Packaging Design
Pakkasmarja asked us to design their new product with keen Finnish values. Nothing could be more Finnish than picking berries in the woods with a hand made woven basket.
2D Packaging Design
Patakukkonen Packaging and Brand Design
Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. Based on a young boyʼs memory of his grandmotherʼs cooking, the brief was to develop an unique and modern brand based on traditional values, exploring classic Finnish foods. For PACKLAB, an inspiring creative opportunity came from working around the challenge presented by the diverse environments where the product would be showcased. From small cafes to major retailers, the packaging had to work equally in low counter refrigerators, high-standing door refrigerators of convenience stores, and even promotion refrigerators found in upscale food courts and airport food stores. We thus aimed at resolving whether a single packaging solution could work optimally in each retail environment, yet still be relevant and differentiating. Balancing information, imagery and space, the final design can be merchandised in five different ways, while optimising shelf space and accentuating the new distinct identity of the brand.
2D/3D Packaging Design
American Package Design Awards, Food, Winner, New York, USA
European Design Awards, Bronze Award, Helsinki, Finland
Pentaward, Worldwide Packaging Design Awards, Paris, France
Finnish Star Food Product of the Year, Shortlisted, Helsinki, Finland
Bragazzis Brand and Packaging Design
Bragazzis is a fine Italian food retailer in the North of England, that has been in the industry for three family generations. Despite of the long company history, Bragazzis as a brand was lacking identity. In light of the retailerʼs ambitions to expand its market presence to the south of the UK, PACKLAB was asked to design a visual identity that could compete with other premium fine food retailers on-line. We incorporated direct product symbolism within a modern minimalistic design, that works jointly to deliver distinct shelf presence for the range of brand name products. The new identity boldly communicates the purity and premium quality of the products, while positioning Bragazzis as an upscale brand with maturity and vision.
2D Packaging Design
Al Rawabi Structural Design
Al Rawabi is the leading producer of milk products in Dubai. What makes the company different from the rest in the region are the five hundred cows flown from Holland, peacefully resting in a temperature controlled dairy in the middle of the desert. Standing by itʼs corporate philosophy ''Pure Fresh Quality Everyday'', Al Rawabi's ambition was to introduce an innovative milk bottle range to the competitive Middle East market. We started off with comprehensive research of the local market and stakeholdersʼ opinions, and conveyed the companyʼs value proposition within a clear and straightforward USP: ''Our cows are closer, our milk is fresher''. We approached the design process with the objective to create an iconic structural packaging with characteristics so distinctive that they would be manifested through peopleʼs behaviour. The result of our work was packaging that delivered rich touch-points, facilitating a novel tactile user experience. The range of bottles provided valuable qualitative differentiation for the company within a saturated and mature marketscape.
Prototyping and Modeling
Structural Packaging Design
Starpack Awards, Food and Beverage, Fronze, London, UK