Previously shrink wrapped and labeled with a barcode sticker, Peltolan was a product with no brand identity in need of some help. That was nothing short of an opportunity for us to create something extraordinary from scratch. While this blue cheese had plenty of value within its quality, the new packaging and brand design built an identity for the product and positioned it as Premium Finnish Blue Cheese. The ''Slice of Finnish Nature'' was a narrative taken literally and transferred to the stackable structure that forms a birch tree – an approach which offers impressive merchandising opportunities, instantly differentiating the brand. The front of the packaging communicates natural refined wood which suggests the refinement of the cheese making process. Within the natural wood grains there are hidden illustrations details, which once discovered add to the story that consumers embrace by inviting this product to their homes. The holistic joined-up approach to product development has produced an unique premium tactile packaging experience.

Design Strategy
Brand Identity
Packaging 2D / 3D 
Structural Innovation
Prototyping and Modeling
Production Management
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American Package Design Awards, Winner, New York, USA
​Design Week Awards, Shortlisted Finalist, London, UK
​European Design Award, Shortlisted, Belgrade, Serbia
​Starpack Award, Food Packaging, Award of Excellence, London, UK
Starpack, Graphic Design, Highly Commended, London, UK

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As one of the largest producers of pasta in the world, Baronia needs no introduction. On the same token, the market size of this signature Italian classic product is overwhelming. Hence, repositioning the iconic “Heros” product-concept of the company, which was no humble task.
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​Strategy
​Positioning
Brand Identity
​Graphic Design
​Packaging Design
​​3D Explorative Development

Nordic Hug are developing products that are specially formulated for touch screen and are based on a natural Nordic solution. PACKLAB is working in close partnership with Nordic Hug as a design ventures partner where they taken responsibility for all branding and NPD projects.

​Design Strategy
​Brand Identity
​Corporate Identity
​Tone of Voice
​Graphic Design
​2D / 3D Packaging Design
​Secondary Packaging
​Production Management
​NPD

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​Pakkasmarja asked us to design their new product with keen Finnish values.  Nothing could be more Finnish than picking berries in the woods with a hand made woven basket. 

Graphic Design
​​2D Packaging Design
​Production Support

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Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. Based on a young boyʼs memory of his grandmotherʼs cooking, the brief was to develop an unique and modern brand based on traditional values, exploring classic Finnish foods. For PACKLAB, an inspiring creative opportunity came from working around the challenge presented by the diverse environments where the product would be showcased. From small cafes to major retailers, the packaging had to work equally in low counter refrigerators, high-standing door refrigerators of convenience stores, and even promotion refrigerators found in upscale food courts and airport food stores. We thus aimed at resolving whether a single packaging solution could work optimally in each retail environment, yet still be relevant and differentiating. Balancing information, imagery and space, the final design can be merchandised in five different ways, while optimising shelf space and accentuating the new distinct identity of the brand.

Brand Identity
Graphic Design 
2D/3D Packaging Design
Structural Innovation
Production Management

American Package Design Awards, Food, Winner, New York, USA
European Design Awards, Bronze Award, Helsinki, Finland
Pentaward, Worldwide Packaging Design Awards, Paris, France
Finnish Star Food Product of the Year, Shortlisted, Helsinki, Finland

Bragazzis is a fine Italian food retailer in the North of England, that has been in the industry for three family generations. Despite of the long company history, Bragazzis as a brand was lacking identity. In light of the retailerʼs ambitions to expand its market presence to the south of the UK, PACKLAB was asked to design a visual identity that could compete with other premium fine food retailers on-line. We incorporated direct product symbolism within a modern minimalistic design, that works jointly to deliver distinct shelf presence for the range of brand name products. The new identity boldly communicates the purity and premium quality of the products, while positioning Bragazzis as an upscale brand with maturity and vision.

​Graphic Design
​2D Packaging Design 
​Brand Identity
​Production Support
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Kanniston Leipomo (Bakery) asked PACKLAB to redefine the all-familiar Scandinavian premium gingerbread for Christmas. The task was simple – to design packaging for the best Gingerbread cookies in Finland. To start, we looked into the stakeholders behavior within the bakery, distribution chain, retail environments and explored Scandinavian seasonal home experiences. These observations lead to the idea of bringing together an old Scandinavian tradition and the warm spirit of the holiday. While the tale goes that when the cookie brakes evenly in three pieces, good luck is brought to the holder, it only made sense that the pieces would be heart-shaped, communicating the affectionate characteristic of the season. Five different, yet similar variants of packaging communicated the narrative, rendered in an unique consumption experience.The structural packaging design, achieved as a result of integral product and packaging development, enabled easy packing at the bakery, protection for the product and an unique functional opening system for the end users, all the while elevating the product to a premium category with minimal use of material.

Graphic Design
​Photography 
​2D / 3D Packaging Design
​Product Design
​​Structural Innovation
​​Production Management
​Product Optimisation
​Internationalisation Workshop

Pentaward, Worldwide Packaging Design, Silver, New York, USA
​Starpack Award, Environmental Optimisation, Bronze, London, UK 
​Starpack Awards, Food and Beverage, Silver, London, UK
​Starpack Awards, Luxury Packaging, Silver, London, UK
​Finnish Star Food Product of the Year, Shortlisted, Helsinki, Finland
​Grafia, Best in Category, Gold Award Winner, Helsinki, Finland

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Al Rawabi is the leading producer of milk products in Dubai. What makes the company different from the rest in the region are the five hundred cows flown from Holland, peacefully resting in a temperature controlled dairy in the middle of the desert. Standing by itʼs corporate philosophy ''Pure Fresh Quality Everyday'', Al Rawabi's ambition was to introduce an innovative milk bottle range to the competitive Middle East market. We started off with comprehensive research of the local market and stakeholdersʼ opinions, and conveyed the companyʼs value proposition within a clear and straightforward USP: ''Our cows are closer, our milk is fresher''. We approached the design process with the objective to create an iconic structural packaging with characteristics so distinctive that they would be manifested through peopleʼs behaviour. The result of our work was packaging that delivered rich touch-points, facilitating a novel tactile user experience. The range of bottles provided valuable qualitative differentiation for the company within a saturated and mature marketscape.

​Prototyping and Modeling 
​Structural Packaging Design
​Manufacturing Support
​Production Management