The beginning
Kanniston Leipomo Bakery asked Packlab Partners to redefine Scandinavian premium gingerbread for Christmas. The brief was to design packaging for simply the best gingerbread cookies in Finland.

The opportunities
Packlab Partners created a unique experience that exploits joined-up packaging thinking™ with integral product and packaging development. Packlab Partners looked into the stakeholders behaviour within the bakery, distribution chain, retail environments and they explored Scandinavian seasonal home experiences.

The outcome
Packlab Partners' observations lead to a marriage of old Scandinavian tradition of the breaking a gingerbread in three pieces bringing good luck. The heart-shaped pieces emphasise the characteristics of the Christmas season. This was also communicated through subtle graphics with five different variants of packaging.

"How to push the basic coffee accompaniment up into premium class? With ease! Often the best design products and packages look and feel the most effortless. Kanniston Leipomo Gingerbread's recipe for perfect flavour is in its insightful product design, ecological, friendly and dapper pakaging and in removing everything unnecessary from the palte."

The Jury, The Best Of The Year 2010

"Kuinka kahvipöydän perusherkun saa nostettua premium-luokkaan? Helposti! Usein parhaiten suunnitellut tuotteet ja pakkaukset näyttävät ja tuntuvat vaivattomimmilta. Kanniston piparilla resepti täydelliseen makuun on oivaltava tuotesuunnittelu, ekologinen, ystävällinen ja huoliteltu pakkaus sekä kaiken ylimääräisen karsiminen lautaselta häiritsemästä."

Tuomaristo, Vuoden Huiput 2010